Audience Segmentation

The exercise in class was really helpful in learning the different ways an audience can be segmented and all the issues to consider.  This class has demonstrated how important it is to do formative research before starting a health campaign, as there are so many aspects of the target audience to address and attempt to understand.  We are lucky to be taking this class during an exciting time in politics, with such a big election coming up.  I have found myself being more attuned to the different strategies that Obama and Clinton are using to tailor their messages to reach specific audiences.  Obama has a lot of support from younger voters and is said to have a "rock star" appeal.  Last week I posted a YouTube video that captures that rock star appeal.  The video highlights an inspiring speech by Obama and is accompanied by various celebrities as they sing his powerful words, "yes we can."