Wrong Reason Health Promotion

The idea of "wrong reason" health promotion strategies resonated the most with me from Tuesday's class. A "wrong reason" can be a superficial or minor consequence about a health issue, compared to providing the gruesome health consequences like cancer and death. I think this approach is especially beneficial when targeting teenagers as they tend to have an invincible attitude. Most often a teenager will not be effected by the possibility of getting cancer down the road, but they would listen to an immediate problem, such as bad breath from smoking. I looked online for examples of humor in health campaigns and found one that targeted kids and teenagers and highlighted poor reflexes as a problem from eating junk food. The beginning of the ad shows a guy getting kicked in karate as he has a delayed response to block the kick once he is on the ground. I think this strategy of revealing immediate consequences from a poor diet, compared to an attempt to scare them with diabetes, heart disease, and other ailments, would have a greater effect in changing their behaviors.