Nature of Media

The media can be a powerful tool to change the attitudes and behaviors of the public.  I found this Dove health campaign website that attempts to counteract the persuasive beauty messages aimed at women.  I thought the designers of the Dove message did a great job by targeting the parents of young girls to help prevent them from going to drastic and unhealthy measures to meet the cultural trends of unrealistically thin physiques.  

Check it out at: http://www.campaignforrealbeauty.com/home.asp